You're not burned out because business is hard.
You're burned out because you’re building your business thesa
and accidentally built a business that does the same thing.
There’s another way
Built By Design
The 6-week program to burn the mask, package your brilliance, and build a life-first business; wired exactly to how you work.
You already know how to work hard
You're up early, staying late, consuming every podcast, every strategy, every successful coach's content trying to figure out what they're doing that you're not. You're tweaking your offer, redesigning your website, planning the next launch — moving constantly, building constantly.
And yet somehow, the business still feels like a second job you didn't apply for.
The clients aren't flowing the way you imagined. The ones who do say yes drain you in ways you can't explain. You're so deep in the doing that you've completely lost sight of the life this was all supposed to create.
You see women with less experience, smaller audiences, and frankly less to offer — living the version of this you actually want. Retreats in Bali, white space in their calendar, attracting clients who find them, trust them, and say yes without barely a second thought.
And you can't figure out what they have that you don't.
You want to your business to fuel your aliveness, to be making sales whilst you’re making breakfast for the kids. Waking up to messages from dreamy clients. To have a simple life-first business model that lets you watch Housewives guilt free in the afternoon and invited to speak at events in the same day.
But it requires one thing to change…
There’s a version of you who
Opens her phone and there are messages waiting. Not tyre-kickers. Women who have been watching her for weeks and are ready to say yes.
She gets paid while making the kids breakfast. She takes Tuesday afternoons off — acupuncture, a book in the sun, Housewives completely guilt free. She gets invited to speak at events she used to watch from the audience.
Her business doesn't consume her life. It amplifies. It fits it. It was built around her, from the very beginning.
Here's how it works
BURN | BUILD | FLY
Over 6 weeks, we move through three phases. Each one builds on each other. By the time you're through all three, you’ll have a life-first business model, positioned around your brilliance, that feeds your soul and your bank account.
Big Ideas, Real Impact.
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
BURN
Module 01 | The Woman Behind the Business
Your Human Design blueprint — how you're actually wired to work, lead, sell, and make decisions. This becomes the foundation for everything.
Module 02 | Burn the Mask
Release the corporate conditioning. Burn the masks — the perfectionist, the superwoman, the soloist. The internal shift that makes the external build possible.
➟ Discover your Human Design blueprint — how you're wired to work, lead, sell, and make decisions
➟ Burn the masks — the perfectionist, the superwoman, the corporate clone, the soloist — and release what was never yours
➟ Complete the identity shift from conditioned high-performer to aligned CEO and creatrix
➟ Build the internal foundation that makes every external decision easier
BUILD
Module 03 | Life By Design
Design the life first — your non-negotiables, vision, working model, and income needs. The business gets built around this, not the other way around.
Module 04 | Your Level 10 Signature Offer
Package your brilliance into one clear, positioned, priced offer your ideal client can't say no to. Ideal client clarity, offer architecture, and positioning all live here.
➟ Design the life you actually want — non-negotiables, vision, income needs, working model
➟ Package your brilliance into one clear, positioned, priced signature offer your ideal client can't say no to
➟ Get complete clarity on who she is, what she needs, and why she'd choose you
➟ Build the offer around your life — not the other way around
FLY (ATTRACT + EXIT)
Module 05 | Magnetic Client Attraction
Show up, sell, and attract your first paying clients in full alignment with your Human Design. No performing, no chasing.
Module 06 | Your Strategic Exit
Your personal exit roadmap — realistic timeline, income bridge, and transition plan. Leaving corporate stops being a dream. It becomes a date.
➟ Attract your first few paying clients in alignment with your Human Design — no performing, no chasing
➟ Learn how to show up and sell in a way that feels natural, not draining
➟ Build your personal strategic exit roadmap — realistic timeline, income bridge, and transition plan
➟ Leaving corporate stops being a dream. It becomes a date.
What’s included?
6 SELF-STUDY MODULES
You will receive the tools, strategies and the framework to help you better understand yourself, your purpose and how to execute on your vision.
COMMUNITY
A sacred space to connect, share and celebrate your discovery, growth and wins.
6 LIVE GROUP COACHING CALLS
Receive customised coaching on your insights, questions and blocks to help you accelerate your growth and access a new level of potential.
MEDITATIONS & RESOURCES
Access powerful meditations, rituals and other resources to help you regulate your nervous system, heal old patterns and take aligned action.
LIFE-TIME ACCESS
You have life time access to these modules and the resources as part of this course so you can plug in and out many times over.
12 WEEKS OF TRANSFORMATIONAL SUPPORT
The reason why it’s 12 weeks is because this work takes time to process and integrate. We want the best results for you so we are giving you space to blossom.
High self-worth and remembering how truly powerful, gifted & magnetic you are
Creating more purpose in your life
Deeply understanding your gifts and energy and how to leverage this to experience more flow, ease, magnetism and success
Mastering your mindset and overcoming your perfectionism, fear of failure and self-doubt.
Execution & taking bold action on your purpose
Amplifying your confidence, visibility and impact
I’m here to guide towards:
Are you ready to unlock my purpose alignment method and pursue your dreams?
After 12 weeks of working together
You’ll discover the tools, strategies & energetics to tap into high self-worth and PURUSE YOUR PURPOSE in a big way.
Plus you will have a purpose action plan to help you execute on your vision!
INTRODUCING…
The Purpose Pursuit
I can’t wait for you to remember who you came here to be and finally create the success and alignment that you deserve!
You can expect results like these:
Crystal clear clarity on your purpose and confidently execute on your vision wth aligned imperfect action
Leverage your strengths & unique human design to design a life of aligned success
Overcome and re-wire your beliefs and patterns so you can finally release the fear of failure, control and perfectionism
Let’s build a legacy your younger self would be proud of
TESTIMONIALS
WHAT THEY’RE SAYING
“Working with Estelle has helped me heal, change and transform more than any psychologist or counsellor. Since working with Estelle I have completely transformed my life. I wrote my dream book, launched my purposeful business and have met my partner after years of dating. But most importantly she taught me how to fall back in love with myself."
DAVINA B WOODS PHD.
“I started working with Estelle because I lacked clarity of my purpose. I am now so much more at peace with where my life is heading. I have a vision and over the duration of the program I let go of limiting beliefs and healed traumas from my childhood. I'm taking action on my purpose for the first time in my life!”
JESSICA GREGORY
“Estelle’s course has been a power-house source for me! I wouldn’t have been able to get to the comfortable confidence within me to really be bold and start my own business.
Estelle is an angel and an amazing soul who can see what you need and be the gentle or strong support you need in any given moment! Her energy is contagious & I love it!!”
LINDA STOCCO
The Course Modules
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Take a journey of introspection and re-discover your unique strengths, values and desires. Understanding your authentic core and who you're hear to be.
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Here we delve into the system of Human Design where you will learn all about your unique energy type, strategy, authority, gifts and more. You will learn how to use your energy correctly, how to best make decisions for you and so much more. By embodying your unique human design blueprint you will experience more ease, success and fulfilment. Life will feel more in flow.
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In this juicy module you will re-program old belief systems, patterns and shadows that have been keeping you in your current reality and re-build new neutral pathways to attract the the purposeful life you desire.
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We can't tap into your strengths, magnetism and personal power if your body is constantly in survival mode. This module will help you arrive at a grounded & safe place in your body so you have the capacity and internal resources for your next level of aligned success.
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You're finally ready to show up and express yourself. No more hiding only shining. In this module you will break away from old fears and patterns and let yourself truly be seen; fully expressed and authentically you.
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Here you'll create your unique purpose plan and learn how to execute on your vision. And implement actionable strategies to help you access your new purposeful life.
your
INVESTMENT OPTIONS
2 MONTHLY
PAYMENTS OF
$800
PAY IN FULL
$1,500
4 FORTNIGHTLY
PAYMENTS OF
$400
Questions about our payment options?
Get in touch here to chat to discuss the right payment option that works for you.
“I could not recommend Estelle enough to help you create your dream or take it to a whole new level of success.”
“I'm so grateful to have worked with Estelle. She really helped me realize how to align my personal and professional goals to make a path forward to live the life that I truly want and deserve.”
Rima Nand